WhatsApp is Morocco's number-one communication channel. A well-designed chatbot can answer most questions and take orders around the clock. But what should you budget?
1. Setup
A first chatbot (FAQ, appointment or order taking, one or two tool integrations) starts around 9,900 MAD excl. VAT. A fuller agent connected to your ERP or CRM with several scenarios runs 20,000–35,000 MAD.
2. WhatsApp fees
Meta charges for business-initiated conversations (marketing, notifications). Replies to customer messages within a 24-hour window are largely free. For an SME, this usually stays under a few hundred dirhams a month.
3. AI usage
AI models are billed by usage. For a few thousand conversations a month, expect roughly 200–800 MAD. We set a cap so there are no surprises.
4. Maintenance
A chatbot needs care: new questions, new products, quality checks. Our Sabylis Care plans start at 990 MAD a month.
The calculation that matters
If your team spends 2 hours a day answering the same questions, the chatbot frees up 500+ hours a year. That calculation — not price alone — should drive your decision. Use our ROI calculator to run yours.